Hard seltzer! It’s like seltzer, but it gets you drunk. What’s not to love? And Passion Tree Hard Seltzer has the added benefit of being a cool company that’s actually trying to do some good in the world. I’ve been writing content for them since 2021, so check out their Instagram and website. Just FYI, my favorite flavor is guava. I find it very refreshing.
Adgreetz uses an innovative platform: hyper-personalization. Celebrities and spokespeople in their ads speak directly to the cunsumer, by name, and often include personal details. This creates a unique challenge for copywriters, like me, the guy who wrote the stuff below. But it also produces some incredibly engaging content:
All above spots created and produced by Adgreetz
So, occaisonally Anderson Cooper or somebody will invite on a big time lawyer as a legal expert to explain to us lay people the intracicies of a juicy celebrity trial. That person is often Jeffrey W. Steinberger. That’s how I explained it to my mom when I wrote for attorney Steinberger’s website and that’s how I’m explaining it here:
Thumb nails... in the thumbnail index. It plays. You know it plays.